What I Do

“I develop high impact sports initiatives that deliver measurable results from grassroots programs to elite competitions. My expertise bridges performance training, commercial strategy, and government relations to create sustainable sports ecosystems.”

Sports Strategy & Development

For organizations seeking competitive advantage
High-Performance Program Design
Custom athlete development frameworks
Military-proven resilience training
Sports Organization Consulting
Startup incubation (like HFC)
Governance & operational structuring
Government Advisory
National fitness program development
PE curriculum innovation (MOE Project)

Marketing & Media Production

For brands wanting sports integration
Strategic Sponsorship Activation
Partnership monetization strategies
Brand-athlete alignment (via Godzilla Marketing)
Sports Content Production
Broadcast commentary services
Digital content creation (training/educational)
Media Campaigns
Integrated sports marketing solutions
AR/VR-enhanced fan experiences

For premium sports experiences
Large-Scale Event Direction
End-to-end competition management
Dubai Sports Council collaborations
Corporate Sports Activation
Team-building through athletic challenges
Executive wellness programs
Broadcast Production
Multi-camera event coverage
Behind-the-scenes documentary filming

Event Leadership