AYMEN BEN HAJ
Strategic Sports Innovator
Global Events & Media Leader
High Performance Architect
About Me
As a sports strategist and event architect with 15+ years of MENA region experience, I specialize in creating high-performance ecosystems at the intersection of athletic development and commercial success. My work as HFC Founder, Partner at Godzilla Marketing/DXB Events, and PE Expert Advisor combines military discipline, media production expertise, and innovative sports programming to deliver measurable results.
What I Do ?
“I develop high impact sports initiatives that deliver measurable results from grassroots programs to elite competitions. My expertise bridges performance training, commercial strategy, and government relations to create sustainable sports ecosystems.”
Founder
HFC
2020 - Present
Spearheaded the growth of HFC, an international professional MMA organization in Dubai, by providing a platform for talented fighters worldwide.
Implemented strategic partnerships with key stakeholders to enhance the visibility and reach of HFC events globally.
Successfully organized and executed high-profile MMA events, showcasing the skills of fighters and delivering unforgettable experiences for fans
Strategic Partner
Godzilla Marketing / DXB Events
2021 - Present
Lead sports marketing initiatives, developing innovative sponsorship strategies that connect brands with elite athletic platforms across MENA.
Direct large-scale sports productions that merge athletic excellence with premium spectator experiences for government and corporate clients
Advising on training materials for the online platform.
Managing full-cycle video production, including partner sourcing, filming coordination, and timely delivery.
Co-hosting teacher training workshops and conducting school visits.
Providing on-site teacher support and classroom observations.
Assisting with reporting tasks (e.g., teacher interviews, forms).
Offering practical guidance and ideation for teachers.
Supporting event organization (e.g., school sports day).
2024
Gemic, ( MOE, Project )
P.E Expert Advisor
Event Director
American School
2011-2020
Modernized school’s PE program with innovative lesson plans emphasizing skill development, health education, and sportsmanship values
Manager / instructor
Various Gyms & Clubs (Tunisia/ UAE)
2005-2024
Managed martial arts programs across multiple gyms/clubs
Designed and taught classes for all skill levels
Developed training curricula and supervised instructors
Organized tournaments, gradings, and special events
Handled member relations and facility operations
Lecturer & Head Coach
FPPL/Inside Plus
2022-2024
Planned and executed 3 major football championships in partnership with Dubai Sports Council.
Led full-cycle event management, from concept to post-event reporting.
Managed budgets, sponsors, vendors, and cross-functional teams.
Served as key liaison with Dubai Sports Council and other stakeholders.
Oversaw on-site operations, ensuring smooth event delivery.
Developed engagement strategies to enhance fan experience and brand visibility.
P.E Head Department
UAE ARMY GHQ
Delivered lectures & coaching sessions to enhance Trainers and soldiers performance.
Developed and implemented effective training programs.
Led team strategy, match preparation, and performance analysis.
Mentored athletes in skill development and professional growth.
Collaborated with faculty to integrate sports and academic goals.
2022-2023
Get in Touch
Connect with me to explore strategic opportunities in sports and events. Let's build high-performance ecosystems together for lasting success.
Contact
+971 561 977 177
Reach
CONTACT@AYMENBENHAJ.COM